Joshua SciarrinoLast name; “Sure-Reno”

The Church Spam’s UniversitiesFiled Under: America, Evolution & Creation, Other Religions, church, marketing, social skills

Thanks for coming back!

The Church and most religious institutions are behind in marketing and branding campaigns. Spreading their message is critical to the fabric of their cause but the medium through which you share it, is critical for people to hear your message.

But this one takes the cake.

Story by Huffington Post

Kirk Cameron decided to market towards 50,000 (or 100,000 if they get the needed donations) universities. He has no relationship with them. He isn’t formally telling these universities about his “book dump” on Darwin’s 150 b-day. He’s just spamming them. Spam is an interrupted message you receive without prior approval. I doubt these universities will be happy about receiving these altered books and it’s probably going to cause a lot of controversy via the media.

Even if he nicely shared what he’s doing…does he have an ‘opt-out’ option? I doubt it. He thinks he’s being revolutionary with spamming universities with a new book. Content doesn’t matter when it’s medium is forceful. If no permission was given by the receiver, then the person doesn’t want to hear your good/bad message.

His book might have valid points. Science isn’t beyond reproach/question. It embraces questions and then disproves them with physical data. But, even if his book has valid points, I doubt anyone (maybe 1-2 brave souls) will even read it. Because of the flawed medium which he is about to do.

Kirk will have wasted all that money, time, trees, because his strategy is inherently flawed.

What if some evolution-believing people sent 50k-100k to churches? What would happen? There would be outrage. And I’m very confident that the church would bitch louder. Yea. I said bitch…

Good luck. But I already know the outcome Kirk. You’re going to do yourself (and your cause) a dis-service by doing this. Find a way to get people’s permission and people might hear you but this won’t change anything.

FYI, if you watch the spoof. I almost agree with everything she said. It explains a lot about the issues the church is facing with bringing people to their idea of faith.